What We Do
GTM Strategy
Define, Test, Scale Your Go-To-Market
We help startups build and execute smart go-to-market strategies tailored to their stage and audience. From identifying your ICP and designing your messaging to choosing the right acquisition channels, we make sure your product reaches the right market—fast. Expect clear segmentation, tactical launch planning, and early feedback loops that improve speed-to-fit.
Fractional CRO
Hands-On Leadership Without Full-Time Overhead
Need senior growth leadership but not ready for a full-time CRO? We step in to help you design and lead your commercial function. From top-of-funnel strategy to customer retention, we own the growth function alongside your team, helping you mature your revenue engine while staying flexible.
Revenue Operations (RevOps)
Align Teams, Streamline Revenue
RevOps isn’t just reporting—it’s the engine that drives growth. We bring structure across sales, marketing, and customer success, helping your team focus on what matters most. Expect better forecasting, shorter sales cycles, and cleaner processes. We also set up dashboards that help you scale without losing visibility.
Product Launches
From Zero to Market Momentum
Launching a new product? We help you build and run high-impact GTM playbooks that go beyond just announcements. Expect positioning workshops, internal enablement plans, and coordinated channel strategies. Whether you’re launching on Product Hunt or entering new markets, we bring structure to maximize attention and traction.
Operational Frameworks (OKRs and SOPs)
Clarity, Accountability, and Execution Rhythm
When teams grow fast, chaos follows. We bring calm. We’ll help you set OKRs that aren’t just vanity metrics, and SOPs that people actually use. This creates focus, improves decision-making, and supports performance at every level of the business—from leadership to frontline teams.
Sales Funnel Strategies
Turn More Conversations Into Revenue
Your funnel shouldn’t be a black box.
We’ll help you design and optimize every stage— from lead qualification and outreach to pipeline hygiene and win rates. Expect a structured approach to messaging, tooling, follow-ups, and conversion tracking. We ensure the team spends more time selling and less time guessing.
Proven Track Record
We’ve worked with companies from Seed to Series C and beyond. Here are some of the stories we’re proud of:
- Synthesia: Helped scale revenue from $2M to $20M ARR by building out GTM and RevOps processes that aligned product, sales, and CS.
- Colossyan: Led operations and growth, driving a 400% increase in ARR while integrating AI and automation into core workflows.
- Support Hero: Bootstrapped to exit—built the company from scratch, scaled sustainably, and led it through a successful acquisition.
- SaaStock Europe: Directed regional expansion and community strategy across the EMEA region, helping founders connect with investors and partners.
- Dragondays AI and Deep Tech Festival: Co-founded Slovenia’s largest AI and Deep Tech conference, bringing together founders, researchers, and VCs.
15+
Years of Experience
168+
Projects Delivered
56+
Events
5+
NED or Advisory
Testimonials
95% Say their teamwork is more efficient
★★★★★
I have worked with Matic from Support Hero directly as an advisor / consultant analyzing their user onboarding and have also turned to him for advice about my own software business LessChurn. Matic has been a pleasure to work with, responds quickly to our requests, and is very analytical. I wholeheartedly recommend his software
– Dave Schneider, CEO at Shortlist.io
I worked with Matic for the organisation of a Saastr event in Paris a few months ago. Around 1000 people attented to this event. He was managing the organisation team. He did more than well ! Very organized, clear in his explications and also very kind and friendly. He has a state of mind which feats perfectly for managing People. This event was a huge success and he was responsible for that. I would love to work again with Matic.
– Maxime BOUSSENOT, Bpifrance
★★★★★
I had the pleasure of working with Matic on a couple of very different projects – from online startup marketing to corporate-level events. And Matic has consistently shown to be a very creative problem solver who uses his vast knowledge and experience to not only solve problems, but also optimise processes to make them better.
– Teo Radetic, Data at Celtra
★★★★★
One of the best and most capable human beings I ever worked with. Honest, friendly and sincere.
– Ernest Vider, Ex-Outfit7
Future events
We actively partner with some of the most respected conferences, meetups, and gatherings across the European tech, SaaS, and AI ecosystems. From intimate founder dinners to international festivals, we believe in showing up, connecting in person, and sharing ideas that move companies forward.
You’ll find us speaking, moderating, or supporting selected events throughout the year—whether it’s deep tech in Slovenia, SaaS scale-ups in Dublin, or AI meetups in your city.
If you’d like to meet in person, this is the best place to see where we’ll be next.
Dragondays
Join the biggest AI & Deep Tech event in Slovenia with a single pass that gives you access to all stages of the conference
- Full access to all program stages and keynotes
- Entry to our exclusive Pitching Competition
- Unlimited 1-on-1 meetings with startups, scaleups, investors
- Access to top European VCs and founders
- All-day catering included — no hunger or thirst worries
75 EUR
AI Meetups
Be part of the growing Slovenian AI community that brings together researchers, engineers, founders, and curious minds who want to explore how artificial intelligence is shaping our world.
- Be part of the growing Slovenian AI community
- Free entry to live expert talks and panels
- Access to our private Discord group for ongoing discussions
- Network with researchers, founders, and engineers
- Free food and drinks at the venue — we take care of you
Free ticket
SaaStock Local
Be part of the most active community of SaaS founders, execs, and investors on the planet.
- Meet 3,000+ SaaS professionals from 90+ countries — including founders, VCs, and SaaS veterans
- Gain access to hundreds of VCs and investors, with structured networking and matchmaking tools to schedule meetings
- Learn from industry leaders on topics like product-market fit, scaling revenue, fundraising, and leadership
- Build meaningful connections at networking events, dinners, and after-hours parties
About
Matic Užmah is a seasoned SaaS operator with over 15 years of experience leading Revenue Operations, GTM strategy, and growth for startups across Europe and the US.
He has scaled companies like Synthesia (from $2M to $20M ARR), led operational transformation at Colossyan, and successfully built and exited Support Hero.
Matic works closely with founders and investors as a fractional COO, CRO and RevOps advisor, and GTM strategist, helping early- and growth-stage startups build scalable systems, optimize sales performance, and unlock new revenue. He’s also the co-founder of Dragondays, Slovenia’s largest AI & Deep Tech festival, and an active community builder through SaaStock Europe and SloAI Meetups.